Globalway Launches CONTENTSERV Japan with CONTENTSERV SA

~Providing The Next Generation of Digital Marketing Solutions~

Globalway, a cloud integration company, today announced the new joint venture business in Japan with CONTENTSERV SA. Nobu Watanabe, Managing Director of Globalway Inc., has been appointed as a representative director of the new CONTENTSERV Japan.

CONTENTSERV is a PIM-based Digital Marketing Solution

  1. CONTENTSERV provides a single point of view for omnichannel distribution of content that contains variable regions and multiple languages.
  2. In addition to text content, CONTENTSERV can manage digital assets including: images, videos and all content for your marketing campaigns.
  3. With CONTENTSERV, easily connect and exchange data with E-Commerce platforms such as Salesforce Commerce Cloud via flexible API.

Nobu Watanabe says:

The introduction of the E-Commerce 2.0 era brings with it an omnichannel experience on a single platform. In this era, every message to a consumer should be optimized according to its context. We call this “E-Commerce Contextualization.” When you log in to the E-Commerce site, an item’s description should be dynamically optimized according to your context − which is based on your social profile, purchase history and so on. Contentserv aims to create such an experience. Today, a number of Japanese enterprises are in the digital transformation phase and they seek PIM not just to manage product information but also to provide their customers with product experiences.  CONTENTSERV will provide this. Our goal is to also provide high-quality ecosystems by alliancing with strategic business partners.

According to the “Product Information Management Market – Global Forecast to 2021” published by MarketsandMarkets Research Private Ltd. in 2016, the Product Information Management (PIM) market is estimated to grow from USD 5.11 Billion in 2016 to USD 15.78 Billion by 2021 with a Compound Annual Growth Rate (CAGR) of 25.3%.


For us the Japanese market is a huge perspective, as it is very similar (in terms of size and company structure) to the German market which is where the company was founded more than 15 years ago. In Germany, we have built up more than 200 PIM reference customers. We believe that the PIM potential is in the same range in Japan, which is why the Japanese market is very important for us as a very strategic decision. Founding the CONTENTSERV Japan subsidiary with Globalway was the right decision because together with their knowledge about the market and customer needs we can deliver a better service to our partners and customers in Japan.

CONTENTSERV already has 300,000+ users at 430+ companies in 89 countries. Their product fully supports the Japanese language and will be released at the end of October.


About Contentserv – Top Quality Made in Germany

Contentserv’s leading software solutions provide retailers and brand manufacturers the ability to organize and optimize their product content centrally. In doing so, they enable customers to provide a unique, emotionally-engaging product experience across all touchpoints.

The Product Information Management (PIM) system by Contentserv ensures efficient, appealing product communication and digitalizes marketing processes, which increases data quality and meaningfulness. The innovative Contextual MDM specializes in managing extensive product ranges including those with local differentiations, enabling unique, tailor-made product experience in real-time across all channels.

More than 300,000 users in 89 countries use Contentserv’s technology-leading software solutions, which have been recognized multiple times by international analysts as leading solutions. Contentserv has been named one of the TOP 10 Innovators as well as a “Strong Performer” in the PIM area. Top companies including: Mitsubishi, Siemens, BMW, Miele and Lacoste use CONTENTSERV – a software you can trust.

Corporate Name: CONTENTSERV Japan, Inc.
CEO: Nobu Watanabe
Office: 10F Shibadaimon Center Building 1-10-11 Shibadaimon, Minato-ku, Tokyo, Japan
Services Marketing Software and Business Consulting


Nobu Watanabe

Representative Director at CONTENTSERV Japan and Managing Director at Globalway, Inc. Prior to joining Globalway, Nobu was a technical consultant at Software AG (formerly known as webMethods), where he led global project and technology implementations for Japan’s national companies. Before Software AG, Nobu was a software engineer at NTT TechnoCross Corporation, where he was involved in advanced technology with R&D team.




About Globalway

Corporate Name:

Globalway, Inc.
CEO: Masato Kakamu
Office: 1-7-3, Hamamatsuchou, Minato-ku, Tokyo, Japan
Services E-commerce and CRM software implementation
Contact: Takahashi, PR Manager at Globalway, Inc.

Related materials (Japanese / English)